Wednesday, July 30, 2014

Post 11.

This post 11 can be called the "epitome" issue because it shows and describes  entities which epitomize Zenith.  (An epitome is  a person or object that is  a perfect example of something. (It is pronounced epi-toe-mee.  ) So in this issue we have an epitome of a Zenith servicing dealer in Barnes TV,  and the epitome of a long-time Zenith engineer--Joseph Vincent Graziano--who passed away just a short time ago. Then we'll discuss the role of management in the success or failure of a company.
The first epitome: Servicing dealer Barnes TV, which was based in Indianapolis, Indiana. Here is a watercolor of the Barnes TV place of business--

The structure comprises a Zenith product sales room, a repair facility, and a general office.  It was adapted from an old residence. First, a short reprise of what the distributors did before getting into what the Zenith dealers such as Barnes TV actually did. 

The story of two of the Zenith distributors was told in Post  10. They are  the J.A. Williams Company of Pittsburgh, Pennsylvania, and the George H. Lelightner Company of New Orleans, Louisiana. Walter Fisher answered the question as to what the Zenith Distributors did:

 A Distributor is a wholesaling firm that buys products such as television sets, radio and stereo sets, and parts and accessories from Zenith. The Distributor then resells this merchandise to dealers, who in turn, sell to customers.

[Note:  It is sad to write of what they did do, but they don't do anymore, for they all apparently went out of business when Zenith went bankrupt.]

Now let's tell the story  of  "a dealer who sells to customers"--Porter Barnes,  proprietor, with his wife, Violet, of Barnes TV, located in Evansville, Indiana.   It was a "mom and pop" operation, and a very successful one. It is the  story of a small business man worth telling even after 40 years.  The  business philosophy of Porter Barnes is also worth thinking about and followed by  all who have a small business, or who intend to go into business. This article offers some real good tips on management and other success attributes from the wisdom of Porter  Barnes.  
    And . . .  it is a bit of Zenith history worth remembering.
Porter Barnes got his start in 1952 installing antennas. His firm, Barnes TV, became  the largest servicing dealer in Evansville.  When I interviewed him,   Porter Barnes was still installing antennas --after 22 years!
"Porter," I asked, " your business is successful, why don't you get yourself a swivel chair and sit back and give orders?"

Porter Barnes thought about that for a moment. He was driving a service van, one of the five his company owns.

"I couldn't stand being harnessed to a little stall someplace."

It was the slack season for servicing in Evansville.  Service calls numbered about a dozen a day, down from the usual 30 or 40.

Barnes TV sold Zenith exclusively, but serviced all brands. It had been in business for 28 years, and at the time, had 10 employees. Eight of these were service technicians (Porter  Barnes included himself in the count.) His wife, Violet, efficient and pretty, did the office work--answered three phones, took service orders, dispatched  service vans over two-way radio, sold Zenith products, ordered products and parts, and kept the books.  A business service was retained to help out with the accounting.

Evansville, Indiana is where Barnes TV did business. Evansville is located on a "great sweeping bend" of the Ohio River, 290 miles straight south of Chicago. The border of Indiana, Illinois, and Kentucky meet nearby.  In 1974-- when this article was written--city population was 190,000 with a metropolitan population of 290,000. The major industry was--and still is--manufacturing. The Zenith Distributor was the Monarch Equipment Company, located in nearby Louisville.

Porter Barnes stood six feet five inches tall, weighed 230 pounds (he'd like to lose 20!) He did all jobs: managed, installed, servicing. No swivel-chair sitting. In fact, he didn't sit much at all during his 52-hour week. The interview that follows was made on the fly--while driving in the van, in homes on service calls, and while installing antennas.

To point up the business skills of Porter Barnes, the business topics are noted in bold before each question posed by the interviewer.

         The dual role of servicing:  the service technician as a salesman--
ServiceWorld:  If  you sell only Zenith products, why do you service all brands?

Barnes: This is a rather unique thing with us really, because so many service only what they sell.  The advantage is this:  Suppose I make a service call and find out that they have a worn-out brand X. So they are a candidate for a brand-new Zenith set.  Now I am in a good position to sell that customer rather than have them go down and buy Brand X or Y.  Some days I get real hot and sell three or four.

                                      The importance of proper maintenance--

SW: Who keeps the service area clean?

Barnes: Everybody in their own area. Right now, the last week in April, it's slack, and I can handle most of the outside calls. During this period, the others are back in the shop catching up--cleaning up, stocking their bench areas with parts, sweeping the carpet--all that good stuff. To me, a clean shop is a reasonably efficient shop. We keep the vans clean, too, because I think people notice this over a period of time.   
The product display area is L-shaped. Stairs at
                                             the right lead to a display area for TV consoles.

                                                     The role of management--

SW:  How much time do you spend in managing?

BARNES: That is not too much of a problem because the people I have working for me for the most part manage themselves. This has to be done for anything to run smooth because I would hate to have to be whipping somebody every time you wanted something done.

                                                    Violet Barnes and Jack Wathen in
                                                           "nerve center" of Barns TV

                                             How Barnes promotes his business--

SW: I assume you advertise.  What type of advertising do you find most effective?

Barnes: The most successful thing for me is newspaper advertising, but you need to advertise on everything--radio and TV, and your name should appear on such things as bowling score sheets, and programs for church affairs.  But even so, every once in a while, I find a service customer who says: "I didn't know you sell TV sets" right after he has brought one from someone else. This is most aggravating that some other guy has raked all the cream of the thing because the customer didn't know you sell TV sets.  So to stop this, I advertise as much as I can.

If Barnes was advertising today, he would no doubt use  the internet  and  social sites such as Facebook and twitter as advertising media.

                                            The importance of location-- 

SW:   In your business career, what is the biggest mistake you ever made?

Barnes: When we started out, we got into a poor location and had to move. If we had a chosen a general area where we are now, we'd be a lot further ahead.  I would say that, if someone is going into business, the money spent in choosing and developing the right location would be the best money they could spend. You want to be where the business is and where it is going to stay--not in some remote place  that will never develop, or where people won't go. 

                                      About the need for personal support--

SW:  Mrs. Barnes seems to be very active in the business.

Barnes: My wife is a very important factor in this business.  As a matter of fact, I wouldn't have her job on a Christmas tree. She handles all those phones and the radio, takes orders, minds the counter, and keeps the books. She also orders all the parts, and that's a rough job when you service all brands. But what helps her is that she has a real terrific memory--I've got to work at stuff to remember it. A good part of any success I've had is due to my wife.

                                                About expanding a business--

SW: Have you given any thought to expanding your business?

Barnes:  I can see some good chances for opening branches in towns around here. But all that a small businessman has to offer really is himself.  If you expand too much, it gets to be an impossible animal to work with, for there is no way you can spread yourself that thin.  I think that if you can be happy with what you've got now, that's the important thing.

 SW:  You say you work 52 hours a week. What do you do  for recreation--to "get away" from the job?

 Barnes: I sleep only about five hours a night, so I spend a lot of time with my ham rig. I would like a GSO from anyone in the service business. (Business-centered again!) I'm on 20 meters, with both SSB and SSTV. My call letters are WOCKF. The transmitter is a Drake T4XC, with 2kW PEP. The antenna is a five-element beam on a 48-foot boom, up to 125 feet and rotatable. 

And, always thinking of ways to promote his business--that 125-foot antenna  had a sign directed  toward a large shopping center nearby .
SW: Do you have any plans for retirement?

Barnes:  I expect we'll be in this business another  ten years, and I'll go on as long as my health is good.  I'm not hot to just go and sit someplace--that would be one of the last things I would do.  I'll let the days go by as they are, and whatever I can contribute, I will  contribute.

                                                     Violet and Porter Barnes plan next day's
                                                        workload and for the future beyond.

                                                  End of the article.   In retrospect--

Porter and Violet Barnes were in their  early 50's in 1974 when this article was written. Little did they anticipate that Zenith would go bankrupt in 14 years, depriving their  business of its primary products--radios and televisions. But based on Porter's  record of business acumen, and with Violet's support, they would have adapted. They would have been in his middle sixties, and there is a record that Barnes TV had been sold. So they would have retired, but we can be sure Porter Barnes  would not  "go to some place and just sit!"

JOSEPH Wright, Chairman of the board and Chief Executive Officer of Zenith, said of Barnes TV:  "The spirit and independence of Barnes TV is typical of the thousands of small businesses that sell and service Zenith products." 

Let's pay quiet tribute to two people who represent America at its very best!

                                                        Porter Barnes: 1921-1995
                                                 Mary Violet Barnes: 1922-2008

                                                                    * * * * * * * *
--and another  tribute!

Time takes its inevitable toll--this time it is  of Joseph Vincent Graziano of Arlington Heights: the "epitome" of a Zenith engineer!--

                                                   Joseph Vincent Graziano, 1941-2014

                (This is the face of a man who,  if you hadn't known him,  you'd  wish you had!)
Graziano's Zenith associates and long-time friends, Thomas Zato, Carl Campisi and Clarence Lee, were  asked to describe  the career and experience of Joseph Graziano for the Zenith Book.  A summary of their  accounts is provided  in some detail to demonstrate the workings of Zenith engineers, and Zenith's typical relationships with its employees.  
Joe Graziano had been employed by Zenith for over 30 years, primarily in the systems engineering group.  However, he had become  a  victim of budget-cutting RIF's (reductions in force) that took place in December 1983. These RIF's were becoming regular events.  Fortunately, Tom Zato was able to offer Joe a temporary position as an engineering associate in the Small Signal Engineering group. The associate position soon became full- time for Joe.  

 Joe's wide experience with the engineering of so many Zenith products was invaluable  in the support of  the quality assurance effort--an effort in response to  the increased complexity of software-controlled TV's. This QA need applied especially to the new projection TV systems. Joe's expertise was applied to the verification and testing from the prototype and through to  production.  Joe's experience was  invaluable  in resolving   field service problems.  The prime  objective  of his work was to enhance  the ruggedness and general quality of Zenith  products.

Working with  Sol Cherrick, Joe also helped in the complex testing of  the  Zenith/Starsight product. The Starsight  was the first dynamic electronic program guide (EPG) integrated into any TV product--resulting in the most sophisticated TV of that period. The work required close  attention to the details of the system operation. Joe's contributions  likely figured  in the many patents that resulted from the Starsight  project.

Joe was also active in  field projection installations and demonstrations, many of which involved Runco, one of the largest distributors and installers of projection TVs. (A Runco projector is shown below.) Joe  also assisted in the production of the shows and concerts of  Pat Benatar and others, when Zenith projectors were used on stage as part of the show.
This is  the Runco  D-73d LED 3D Projector, cinewide with autoscope and short-throw lenses. 
Joe also worked on the first high definition  front projector PRO-900 to ensure that the models built by  an outside firm functioned properly in the PRO-900. He was proud to have played a part in Zenith's HD program. 

When LG acquired  Zenith , Joe was retained by LG  because of his experience with commercial product TVs.  He became a member of the quality-based team,  expert in  hardware/audio and video,  in failure analysis, and system software. He worked primarily on the Zenith/LG consumer and commercial products, and was able to make many software improvements. He continued in this activity until he left LG in 2012.  

Josepth Graziano was always straightforward and honest. He was well-liked and respected by his co-workers and other associates. He was dedicated to Zenith, and later, to LG, and to whatever task he was assigned. His own family, and his Zenith family, will miss him.
R.I.P. Joe.

--Tom Zato,  with Carl Campisi and Clarence Lee

Regarding those RIF's--reductions in force that Graziano experienced: by 1983, Zenith's financial position was becoming desperate, and would culminate in bankruptcy five years later. In all its history, Zenith had never laid off an engineer of Joseph Graziano's experience and caliber, but circumstances were forcing such steps.  Why Zenith came to this sorry state is told in future posts of this blog,  and will also be told in the forthcoming Zenith Book:   "A Requiem for Zenith: "The Story of the  Rise and Fall of a Great American Company, and the Lessons To Be Learned From its Fall."        
                                                           * * * * * * * *
Now, here's a happy event to come--a major meeting of the--
                                             Antique Radio Club of Illinois!

                                                   An exhibit area of the Radiofest

      Come and join in the RadioFest  fun!  Two more days to attend!

                                                                       * * * * * * * *  
Now let's  discuss the main actors in the "drama" of Zenith--the managers.
It is  a truism, and a fact, that the success or failure of any company depends entirely upon its  managers, and that  the managers are entirely  responsible for its failure.                 

The first epitome of a manager is Eugene F. McDonald.  He was the founder of Zenith in 1923,  and was President and Chief Executive Officer until he had to step down in 1956 because of an illness that proved fatal a short time later. 

McDonald  was followed in the Zenith presidency  by Sam Kaplan who was the epitome of an achiever in that he started his career with Zenith as an office boy. But sadly, he died early in his presidency. Joseph S.Wright followed in the presidency. Wright had  joined Zenith to help in the Zenith's First War against the RCA-Sarnoff cartel, as has been described in Post 5.  The period  of Wright's  presidency can be described as one of "golden years"  because Zenith's success had reached its pinnacle, or  Zenith!   And sadly, Zenith's progress turned downhill from that high point on--from zenith to nadir.  


                From the left:  Joseph Wright, Robert Adler, Edward Brown, and John Nevin.
                     (Commander McDonald is looking over their shoulders  from his portrait.)

Wright considered he had served long enough as president It was decided that "new blood" was needed, so Gene Kinney was assigned to do a search. His search focused on John J. Nevin, who was widely  known  as one of the brightest young executives in America.  He was offered the job of Vice-President of Marketing, and soon moved up to become the President and Chief Executive Officer.  Nevin's career at Zenith lasted fr seven years, after which he left a dying Zenith to go on to the presidency of Firestone Tire and Rubber Company. 

It is noted that none of these men were educated as technologists, especially in the subject of electronic engineering. Eugene F. McDonald, founder of and president Zenith Radio Corporation,  had to leave   school at the age of  14 and go to work to support his family, so his formal education was extremely limited.  However, he was like Winston Churchill, who though not formally educated, was an avid learner.  McDonald had a brilliant mind which he used to good  effect all his life, and to the end.  He also had an uncanny ability to predict the value of new developments. A prime example is his directive to immediately mass-produce 20,000 of the Space Command unit originated by Gene Polley, and carried to near-perfection by Robert Adler. Also, he had the backing of his earlier V.P. of Research, Dr. Ellet, who although he came from academia, had a very practical approach to  research. After Dr. Ellet retired, McDonald was supported by the brilliance of Robert Adler.

Similarly, the executives who followed: Kaplan, Wright and Nevin, were technical lightweights. It didn't seem to matter with Kaplan and Wright, for Zenith was doing fabulously well under their direction.  But later in his time at Zenith, Nevin was confronted with decisions that  required technique expertise which could have been best resolved by a Bill Gates or a Steve Jobs.

So, the question is posed:  Should be top officer of a technically based company--one centered in electronics as Zenith was--be in charge of such a company such as a Zenith? 
That critical question will be asked and addressed again  later, when Zenith was  faced with a crisis , the favorable resolution of which its very existence depended. And that crisis was based on several determinations about the viability of zenith developments--whether to cast them aside, or carry on with them. That question will be covered in a later Post.

                                                                 * * * * * * * *

A manager of vital importance to Zenith was  Philip J. Curtis, who became Vice-President of Legal. He was the epitome of a brilliant lawyer.  He was the "point man" is Zenith's  War against the  two cartels created by David Sarnoff of RCA. 

                                                                      Phillip J. Curtis

After spending his career at Zenith fighting the two cartels, Curtis wrote a book about Zenith's  struggles  titled "The Fall of he U.S. Electronics Industry; An American Trade Tragedy." (Westport: Quorum Books. 1994.)  Here is  description of the  subject of the book taken from the Curtis Foreword to the book--
    This book tells the story of how one of America's most notorious industrialists helped prepare the Japanese for their first successful market capture attempt in the United States, and how one valiant American company fought this injustice for three full decades.  The last battle of the legal war was lost by a heartbreaking 5-to4 Supreme court ruling in 1986 at the frantic urging of the Reagan Administration. Japan's new powerful political influence apparatus was seen for the first time in this struggle, and it significantly affected the outcome of this crucial case.
    The Japanese would go on to capture the entire U.S. consumer electronics industry, using the methodology first seen in the great radio and television assault. 

And just who was this "one of American's most notorious industrialists" cited by Curtis?    It was David Sarnoff of RCA--Radio Corporation of America.No description of him will be given in this Zenith book, except to link Sarnoff to Wikipedia where the full story of Sarnoff's beginnings and his business career is told . Just click on Sarnoff  (Note: When you click on Sarnoff, a blue imabe will appear which has the link in it.  Just click on it) And if  you want to learn even more about him, click on More Sarnoff.  (Do the same for the previous address.)
(And it is noteworthy that in the descriptions of Sarnoff's career, there is no mention of his creation of the two cartels, one of which wiped out the entire American consumer electronics industry. But we will come to that.)

                                                              * * * * * * * *
Sidebar:  To blow my own horn!  I wrote a three-act play based on The Holocaust, which resulted in the immolation of six million Jews. The purpose of the play is to maintain awareness of The Holocaust, which seems to have been forgotten in many quarters.  The play is about man, a gentile, who shelters Jews in his home despite the fact that if he is discovered he would be hanged,  and the Jews shipped to death camps.  To view the play, click on www.aballforgenia.blogspot.com There you will view the last act of the play, and with a foreword which also tells something about modest me, the author of this blog,  and my daughter Alison, a co-author.                                                                  
                                                                   * * * * * * * * *

Now let's go back to Zenith and John Nevin, and his career with Zenith. 

When Nevin took command, prospects for Zenith looked excellent.  The company was flourishing, and there was money in the bank--$156 million.   The money had been saved by Hugh Robertson in preparation for  a price war with  Admiral Corporation,  Zenith's long-time competitor--a war that  never happened.

As is customary with new executives, the first step is to search out and remove any money-losing activities.  Bob Adler's Research Department  came to Nevin's  immediate attention.
It is said that in a discussion with Bob on the value of research to a company, Nevin opined that you "could buy" any needed research and not have to spend money on a separate department for it.

(Note:  This was a common opinion at the time.  One executive was overheard to say [not a Zenith executive] "You can pour a lot of money down a hole marked 'research.'") 

This did not auger well for the eventual existence of the Zenith research department, as will be seen in a later Post of this blog. But Adler's research department was allowed to exist, perhaps because of Adler's eminence in the world of science. However, Nevin did snuff out two research groups: Zenith Radio Research Corporation of California (ZRRC) , and a similar  research group  in England. He traveled to each and asked a salient question:  "Can you survive without  a subsidy from the major corporation." Their answer became obvious when they both disappeared.

The next to go on the block was the creation  of Eugene Frank McDonald: Radio Station WEFM.  The Commander loved classical music, and music without commercial interruptions. Employee Gene Polley, who knew the Commander in the early days, said the 
Commander used to call the WEFM station operator and complain about the programs. WEFM never earned a dime except for goodwill, but  it promoted the acceptance and popularity of what became known as "FM radio" to the benefit of Zenith, and it also stimulated the sale of Zenith FM radios.   But the station had to close, and the recordings of the station were given to station WXRT, another classical music station. WXRT also closed It was, however,  a predecessor of Radio Station WFMT--Chicago's gem of a station known worldwide for its classical mustic programming.  It is noted that WFMT is not self-supporting and survives  largely by  donations from its listeners. (The American public has a tin ear when it comes to listening to classical music, an assumption based on the fact that most all classical music stations have  failed.)

Zenith's famous profit-sharing program came next to Nevin's attention.  He learned that a factory worker had retired with $100,000 ($787,000 in today's  money). He  considered that windfall to be excessive, and reduced the profit-sharing plan  to a range of 4 percent to 8 per cent, with the return based on Zenith's profitability. The return  never exceeded 4 per cent 

from that time on. But the return was still greater than other plans, and Zenith employees
were grateful for it.

Nevin brought Bob Bowen over from Ford to become the Vice-president of Marketing.  He also appointed Karl Horn as Zenith's Chief Engineer, replacing and side-lining Nate Aram, who had had the Chief Engineer since the company's beginnings. 

Somehow, there came about an assumption that a shortage of picture tubes would develop, and that Zenith should manufacture more of them.  It was noted that the  tube plant in Melrose Park was running to capacity.  So it was decided that a picture tube manufacturing plant should be built in a empty factory owned by Ford Motor Company, a factory  located in Lansdale, Pennsylvania.  (... one with a dirty little secret, as we shall see.)


And so it was decreed and behold, it was done.  Zenith bought Lansdale,  and a picture tube manufacturing facility was built therein.  Cost? Sixty five million--some of Hugh Robertson's savings.

The next post of this blog--Post 12, will tell The story of  Lansdale, also  known among some circles as The Lansdale debacle.             

                                                              * * * * * * * *

The author of this blog, and the Zenith book to  follow, acknowledges his many short-comings with regard to dates and other historical facts, and begs for correction to ensure that the book-to-come will be as perfect a possible. To comment, please follow the instructions at the bottom of this page , or,  if you know my email address, please use that.
(Google advises me not to reveal my  email address, but many of you know it already, so feel free to use it.)
    And always. he struggles with this blog, with problems like causing captions to fall properly under their photos, etc. And (moan) he has no proof-reader, and as writers know, you can't proof your own  stuff.  However--


Thursday, July 3, 2014




Definition of "nostalgia." Your nostalgia something did not smell right." (Ouch! Please excuse you humble author, who  is given to the sin of punning. And did you hear the one about  . . . (No! Stop!--OK) . . . the King's jester who was about to be hanged because of his constant punning. Then they thought: "He's a good jester.  If he promises never to pun again, we'll let him live." When the jester heard the good news, he couldn't resist, and said:  "No noose is good noose." And they hanged him.  (Enough already!)  

 Let's try again. "Nostalgia"--the definition according to the Google-onians, who know everything:  

. . . a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations.

And we have a lot of that in this Post 10, beginning with nostalgia  about the Zenith Distributors, who were vital to the success of Zenith, yet were put out of  business when Zenith went bankrupt. Also, nostalgia for Lost Chicago, and lost Chicago Manufacturing, and nostalgia for old Zenith radios and televisions, and nostalgia for the maker of The Majestic Radio--Grigsby-Grunow company, and finally, nostalgia for the McMillan-McDonald arctic exploration.   
The Zenith Distributors  were vital to the success of Zenith.  There were the eighty-nine  Zenith distributors located throughout the continental U.S.A.  We touched upon what the distributors did in Post 7, now in this Post 10,  one the largest Zenith distributors will be described in greater detail. The Distributor was--

FIRST, let us review what the distributors did as shown by the ServiceWorld magazine cover. (Yes, you've seen it before in Post 3! But please be patient. )--

What does a Distributor do?  Walter Fisher answered that question: A distributor is a wholesaling firm that buys products such as television sets, radio and stereo sets, and parts and accessories from Zenith. The distributor resells this merchandise  to dealers, who in turn, sell to customers.
  There are (were!) 89 Zenith distributors located throughout the United States and Canada. Here is a page from the ServiceWorld story about the  J.A. Williams Company, that tells how a Mrs. Fitzurka found satisfaction in a Zenith television set--

So another Zenith customer was satisfied.  Let's take a look at another page of J.A. Williams Company and its  lovely people--          
Note the picture caption where it says a buffet supper or lunch is served  to employees of independent shops after a meeting. To says that Zenith "cossetted" its supporters  is not an overstatement!

Another  Zenith Distributor.   One of the biggest , was--

So, to sum it all up:  By means of its distributors, Zenith was able to offer a range of essential services. Yes, the quality went in at the factory, but the distributors ensured that that quality was maintained for the life of the product.

However--all the Zenith Distributors are  gone now! Those  stories and those photos date back 40 years. When Zenith went bankrupt in 1988 (the cause of which will be described in forthcoming Posts), the jobs of those distributor people were gone, as well.  A search was made to see whether the distributors interviewed survived, but apparently none did. It is hoped that they were able to find another Zenith-like prime company to distribute for, or otherwise diversify.

                                                             * * * * * *

One of our devoted readers, who goes by the name "Art H.," suggested that the name of the wife of Eugene F. McDonald  was "Inez," rather than "Marianne."  I queried McDonald's daughter, Marianne, about that--

And Marianne responded:  “Her  maiden name is Elba Inez Riddle.  She was an accomplished pianist and composer, studied at the Chicago Musical College, and her music was performed by the Chicago symphony Orchestra. She spoke five languages fluently.  And she was beautiful!”

                                                                          * * * * * *

You may believe that the products of Zenith--the radios and television sets and other items have been forgotten! Not so! Just go to this website www.radioatticarchives.com  and scroll down through the hundreds  of radio manufacturers to the name Zenith. There you will find  224 images of  Zenith radios, including Zenith's first radio sets: for example,Karl Hassel's Paragon (1R), which was described in Post 2, and the Amplifigon (3R) which Karl  mentioned.  
  Visit the Radio Attic Archives.  You will find it the most  fascinating place, with 11,400 old radios listed and made by manufacturers with once-familiar names such as Admiral, Atwater-Kent, Crosley, Emerson, Farnsworth, Hallicrafters, Kent, Motorola, Philco-ford, Packard-Bell, Warwick,  et al

You may recall a Zenith radio  you were particularly fond of, but discarded years ago. You may find it among the offerings of the antique radios club of Illinois:
www.antique-radios.org.  You may buy  it, or if you have some old radios yourself, get it by “swapping” one of yours for another member’s radio.   The antique radios club of Illinois has periodic swap meets for that purpose. 


  The photo above shows a swap meet of  the Illinois  antique radios club.  There are actually 55 antique radio clubs in the USA,  and 49  clubs internationally.   For the full list, which  includes  clubs  nation-wide, click on--             

             Who would have ever thought that there would be so much interest in antique radios!
     Join in the fun! Join a club!
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The odd-looking device  shown below is the Zenith Uniscope NVS-404A Light Amplifier.  Yes, it amplifies light to provide a clear image of the target.  It won’t work in Mammoth Cave or in a coal mine where there is absolutely no light,  but it will provide a clear image of a target wherever there the slightest presence of light,  such as on a moon-less night.  It was a product of Zenith's Government and Special Products  Division.

 It was used to good effect during the Viet Nam war against truck traffic traveling at night  along the Ho Chi Min trail that ran from China to supply the Viet Nam army.  The sides of a slow-flying plane such as an old DC-3 were opened and the plane was fitted out  with 50-caliber machine guns and Gatling-like cannons, all aimed at a predetermined target.  The targets were clearly visible with the  Zenith light amplifier.  The plane would circle the target area where the supply trucks were passing. The drivers were chained in their trucks to prevent them from taking early departure when under fire.  The trucks were like rows of sitting ducks, and of course destroyed in bursts of fire.  (Note: However, the destroyed trucks were merely pushed out of the way  and the unending train of trucks on the Ho Chin Min trail  continued like a trail of ants. But it did halt traffic temporarily. What a loser for us that war was! )

A small group of Zenith employees who had developed the amplifier under government contract pooled their Zenith profit-sharing money and formed a company to manufacture the light amplifier, then they sold the company.  They got their profit-sharing money  back; in fact, they all retired as millionaires.  Ferd Fender, where are you now?  (Ferd was one of the participants, and the only name The Author recalls). And hey!—the light amplifier itself  is really quite impressive, is it not?  --typical of the Zenith quality whatever Zenith manufactured.   And many thousands have been  manufactured. In fact, the U.S. Government has been giving thousands  of them away as army surplus to police departments all over the country to assist in surveillance—surveillance of  us—we U.S. citizens!

In short, it proved to be an item of immense value and those who manufactured it made a bundle.  It was also a product that was given away during the "great divestment" that occurred when Zenith was in financial trouble.  It was one of the "babies thrown out with the bathwater." 
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IT WAS IN 1928 IN THE RICH VILLAGE OF RIVER FOREST,ILLINOIS that a mansion was built—a mansion that cost over a million dollars—a fabulous sum in those days, even for River Forest.  The neighbors heard that the owner was  a chap named “Grunow,”  a partner in  The Grisby-Grunow company.   The mansion had a bowling alley, a mammoth swimming pool, and even gold-plated bath room fixtures! The Grigsby-Grunow company made radios under the name “Majestic.”   The price of the  Majestic model shown below was  $169.50, a big price in those days.                                     
The point of this dissertation is  that  if one could build a mansion like that,  the radio business must have been  fabulously profitable, and it was --in the later 1920’s.  But it was not so the following decade of the  1930’s—the years of the Great Depression, when the Grigsby-Grunow Company went bankrupt.  (Zenith, too, had trouble during the depression, but that is a story yet to be told.) 
A footnote:  The Grunow mansion was eventually bought  by Anthony Accardo, who was known to be in a profitable business of another type.  
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LOST CHICAGO!  Chicagoans will love this. Just click on this address-- http://www.craigslostchicago.com/lost-mfg.php    and photos of lost manufacturing  industries will be revealed. (Thanks to Don Gayle for recommending this!)  
This name is well-remembered--
Florsheim shoes are now manufactured in India.

Also listed are Schwinn Bicycles / 1718 N. Kildare Ave. & 1856 N. Kostner Ave. Chicago, IL. , 1895-1982 (Bicycles once made in America are made in China now); Tucker Autos/ 7401 S. Cicero Ave. Chicago IL. (1947-1949), and many more! 

(Note:  Tucker's  autos never succeeded. The final model couldn't go backwards, and went "put-put."  Critics   said it "lo0ked like an Oldsmobile sucking a lemon." But if you have one , they are worth a bundle, now.)

And this gem--

 --a product of American Flyer, located at 2818 South Halsted Street.

--and  THIS  gem, also lost--


Those are examples in Lost Manufacturing. Other Lost Chicago items in the Craig's Lost Chicago http://www.craigslostchicago.com/  are these, which are listed in the banner at the top of the website, and you can access them by clicking on one of them--


Become a kid again! When your are on the Lost Chicago website (see address above) click on LOST TV AND RADIO, and you can view posters for  shows such as Kookla, Fran, and Ollie; Howdy Doody, Bozo's Circus, the Ding Dong School, Clutch Cargo,  and many others.

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                                                             Jean and John's Antique Radio Collection,

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Zenith made cabinet radios in the early years. The one shown above is  the “Zenith 1004 Stratosphere” model.
In the 1929’s and -30's, kids used to lie on the floor with the Zenith Stratosphere radio  towering and  booming over  them, and listen for hours to radio shows such as The Lone Ranger, Harold Teen, and Little Orphan Annie.  And for the adults, it was Amos and Andy.  The Amos and Andy show was a blackface show that was started back in the vaudeville days by two white actors named Corell and Godsden. It was a much-loved show because of the  warmth of its colorful characters—Amos with his beloved wife Ruby (when she died, the nation wept), and bumbling Andy:  “Buzz me, Miss Blue.”  Despite their worth, shows like that could never be broadcast now.  We have come a long way, but have lost something in the journey. 
--and those same kids  of the 1929's went on to become the soldiers, nurses, and members of the Woman's Army Corps  in World War II. It was a war in which over a million
of those kids were casualties. (Wikipedia)

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Commander McDonald (right)  is shown with Commander McMillan in a 1923 photo.  Their association is described in connection with an exploration of the Arctic sponsored and commanded by McMillan, and which included explorer Richard Byrd.  During this exploration, McDonald introduced short-wave radio to the world.  He proved the efficacy of  short-wave radio by broadcasting on-sight stories about the exploration, and even short-wave broadcast songs  sung by  Eskimos! As a result of his demonstration,  the navies and commercial shippers adopted short-wave radio as the best means of world-wide communication.  (Another Zenith "first!") The story of the exploration and the dangers  experienced by the explorers is told in a book titled “dangerous crossings,” available from Amazon.com, as shown below.  That  sure is a great price--from $0.24 new!  Snap one up! It is a great read.
The aircraft shown resembles a flying boxcar.  It relied on one engine, and could land in water, and snow if the right consistency, on its skid.  The wings were detachable  which made it possible to transport three of the flying boxcares by boat for the expedition. 

SO THAT IS IT FOR POST TEN!   POST 11 will continued in this vein until we come to the account of why Zenith failed and who was responsible.  And it was not only a failure of Zenith, but of the entire consumer products industry, which was handed to Japan on the proverbial "silver platter."  It is a story to make the good angels of American industry weep.

 Please encourage readership of the blog.  If it doesn't reach enough of the former Zenithites,  your friends and associates, and the public in general, then the memory of Zenith Radio (and Electronic ) Corporation, will be truly lost.  And that should never happen! Google provides careful evidence of readership, and it hasn't proved overwhelming, as indicated by the readership response for June 24, and ensuing days.   

But maybe better. . .  next time?

And don't forget the space for comments below.   I am always thrilled to hear from you.
 (And  receive your helpful articles!)
Apology: "Links" have been giving me trouble.  When you click on an internet address (also called an URL--"universal address locator") the website is supposed to appear.  If not, you will have to copy and paste the web address  into your internet address bar. Establishing a working link  is one of the things that drive me  crazy about this blogging system.